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Integrated Recycling Services, Inc. was formed by joining two highly respected and experienced companies, Manitoba Corporation and United Alloys & Steel Corporation in a strategic endeavor to maximize the opportunities created as a result of their long-standing services to Fortune 500 companies.
Integrated Recycling Services Co., LLC (IRSC) knew when it came to Graphicon Services that the Internet, in addition to a cost-effective marketing medium, allowed for powerful savings through correct e-business strategy and execution. IRSC also anticipated that a web site would allow them to leverage part of one year of their marketing budget into a solution that would provide value for several years to come.
Graphicon Services first met with key members of IRSC to learn about their business, its goals and where they envisioned a web site fitting in. It became apparent at the first meeting that one of the priorities that IRSC had was allowing its Fortune 500 clients the ability to access special reports on the services that IRSC was performing through a special password protected area on the web site (a.k.a. - an extranet). Through this and other feedback sessions, Graphicon Services was able to compile a thorough proposal that outlined the processes for developing a web site that Graphicon Services felt would accurately meet all the objectives set forth by IRSC
The development process provided for appropriate levels of input from IRSC on appearance, content structure and organization, while allowing Graphicon Services the freedom to develop the ideal web site "atmosphere." The process involved first brainstorming all marketing strategy and vision into a document called the Creative Brief. Graphicon Services then developed several potential web site layouts based on the Creative Brief. These layouts were then taken to IRSC for approval and feedback. It was through these feedback sessions and rough drafts that a final design concept was chosen, incorporating elements from alternate designs.
During the development phase, Graphicon Services adhered to strict quality assurance standards which it confirmed by having the web site officially tested to meet with three vital standards: W3C HTML 4.01, for web page coding; W3C CSS 2.0 for presentation coding; and Bobby 508 Approved for compatibility with Internet devices designed for peoples with disabilities.
Now the web site is delivering up-to-date client reports, complete capabilities overviews and communicating a professional image to the public that is aiding in strengthening Integrated Recycling Services' presence. Feedback on the site has been great - and to quote Brian Shine, Chief Executive Officer of Integrated Recycling Services Company, "Graphicon demonstrated an exceptional blend of creativity, flexibility and a professional approach in exceeding our expectations on the finished product. The staff at Graphicon was a pleasure to deal with."
Visit: http://www.integratedrecyclingservices.com/ to check out the site!
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