 |
Don George's Sports Center is the largest dealer of motorcycles, snowmobiles, ATV's and other "Big Boy Toys" in Western New York. Specials, events and consignment offerings change fast and frequently.
Before coming to Graphicon Services, Don George's Sports Center had several complimentary web pages on their manufacturer's web sites. These pages were fairly easy to use, including some pictures and text, however they all had the exact same look and feel that every other dealer on the site had. Don George's Sports Center wanted to distinguish itself.
Graphicon Services first met with key members of Don George's Sports Center to learn about their business, its goals and where they envisioned a web site fitting in. These sessions enabled Graphicon Services to put together a thorough proposal that outlined the process for developing a web site that Graphicon Services felt would accurately meet all the objectives set forth by Don George's Sports Center. Additionally, Don George's Sports Center wished to use Graphicon Services' News & Events web software for controlling press releases, employment opportunities software for controlling job opportunities on the site, and they also requested several custom programs be developed to handle controlling consignment items, service offerings and even the ability to change pictures on several of the web pages without having to worry about optimizing them from their digital camera!
The development process provided for appropriate levels of input from Don George's Sports Center on appearance, content structure and organization, while allowing Graphicon Services the freedom to develop the ideal web site "atmosphere." The process involved first brainstorming all marketing strategy and vision into a document called the Creative Brief. Graphicon Services then developed several potential web site layouts based on the Creative Brief. These layouts were then taken to Don George's Sports Center for approval and feedback. It was through these feedback and rough drafts that a final design concept was chosen, incorporating elements from alternate designs.
Now the web site is delivering up-to-date store specials, news & events, consignment items while communicating a professional image to the public. Feedback on the site has been great, and to quote Don George Sr., Owner of Don George's Sports Center, "These guys did a great job!"
Visit: http://www.dongeorgesports.com/ to check out the site!
|
|
